From March 10 to 31, 2020 in Bellefontaine and from March 9 to 24, 2020 in Lamentin, 7 and 10 young people
wishing to develop a business in the field of tourism and in need of support, followed an intensive training for the creation of businesses / initiatives in the field of responsible tourism within the framework of the project GoResponsible!
The training includes an alternation between group sessions and personal research on their own.
Objectives of the training:
– Understand Responsible Tourism, its value and its stakes
– Build a project that responds to a personal need and to the territory’s needs
– To go from the idea to the project
– Build a realistic and viable business project
– Understand the market opportunities
– Build a prototype
Contents :
Responsible Tourism:
– Definition
– Case studies
– Tips and tricks
Business:
– Idea/passion
– Stand out, value proposition
– Organization and calculations
– SMART goals
– SWOT analysis
– Business plan
The last days of the training had to be done online, unfortunately, due to the announcement of the confinement.
In Bellefontaine, the training was facilitated by Louise Renard (business manager at Raphaël Concept), in Lamentin, it was provided by Pascale Armède (Tourism Office of Central Martinique, Le Lamentin) and Emilie Albert (Co-founder of the association D’Antilles et D’Ailleurs)
Author: Emilie Albert
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